The Well - Logo revamp

Gelsey and I decided on a totally different route for our logo:

We chose this "w" drop as an illustrative reference to the well from the Yavapai myth, deciding that it better fits in with our typeface and illustration choices. 

As for typefaces: we are sticking with Birth of a Hero (the sans typeface with a crooked lower-case E, if you remember) for our title text, but are hand tracing it to get rid of the distressed features and bring out a more hand-made feel that fits in both with our logo and our illustrations. For our copy text, although we LOVE Archer (the very delicate typeface that sort of resembled Rockwell) we are reverting to Rockwell since we could neither creatively justify the usage of Archer nor READ it when it was lower than 14 point (it's VERY thin!). 

We've produced some more line illustrations as well as watercolor palates that we can scan in and work with.

We are moving forward with our poster designs, which we are pretty pumped about! They will be unique, but all four will likely incorporate illustration and watercolor motifs.

Ok, that's all for now! Feedback would be great :)

-Nora & Gelsey